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Facebook Updates Their Promotions Guidelines

Facebook Updates Their Promotions Guidelines

For practices and small businesses who run contests and promotions on their Facebook pages, some rules recently became condensed, loosened or just dropped. On May 11, 2011, Facebook updated they Promotions Guidelines. And once again, they are a little less restrictive.

One of the biggest changes for practices is that they no longer explicitly restrict contests to be for those of age 18 or older. It now states “…you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions)…”. The rest of the rules have been condensed into a short read that is easy to understand and follow. They also now clearly state that “Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab.”

For the hard-core do-it-yourself folks, you could also run contests on Facebook for those 18 or older using a third-party application that you pay (usually per contest) to administer it for you. Wildfire is one such service. Busy orthodontists should check out the services of Ingenuity Orthodontic Marketing. They not only manage your contests in a “legal” and effective way, they also offer a top-notch social media referral service. You will have to jump on board with them quickly as top practices across the U.S. are enjoying their exclusive geographical marketing.

Twitter’s contest guidelines are still very flexible about promoting and running your contests through their service.

Any questions? Just ask in the comments or on the Contact page.

Peace and long life.

        

June 7, 20110 commentsRead More
Facebook Webinar Slides 4-2011

Facebook Webinar Slides 4-2011

Here are the slides from my webinar on Facebook Pages on April 12, 2011 hosted by Trapezio.

Note: Here is a link for Twitter’s contest guidelines:
http://support.twitter.com/articles/68877-guidelines-for-contests-on-twitter

Feel free to leave comments below or contact me via the Contact Me tab above.

Peace and long life

April 12, 20112 commentsRead More
Facebook’s New Page Notification Feature

Facebook’s New Page Notification Feature

On March 11, 2011, Facebook made several changes to Pages including some great feature additions. This post will focus on the Notifications feature. Prior to this update, Facebook itself did not notify Page administrators when someone posted something to the page’s wall or commented on another post on the page’s wall. This meant that if admins wanted to stay on top of comments in order to respond as they should, they either had to frequently visit their Page and scan all the posts and comments, or use a third party service as in this blog post to monitor the page and send notifications.

Now Facebook does this for you. By default, a setting will be checked to send you notification email when people post or comment on your page.

So how do these email notifications work?

When someone comments on one of the posts on your Page’s wall, Facebook sends the admins an email saying “[User’s Name] commented on [Your Page Name]’s status.” The email also includes the text that the user posted and a link to “See the comment thread.” When someone writes their own post on your Page, Facebook send an email saying “[User’s Name] posted on [Your Page Name]’s Wall.” This email includes the text of the user’s post and a link to their post. This is very useful information and is especially valuable if you are properly responding to user comments and questions in a timely manner. And in my testing, Facebook sends this email notification almost immediately.

        

So what about those third party notification services?

They still have their place in this. HyperAlerts contains not only the user’s comment, but also the text of the post on which they commented. And NutShellMail is still valuable in that it combines all your social media feeds in one notification email (Facebook, Twitter, Youtube, Yelp, etc.). They also let you get notifications from other pages — pages you do not administer. This is very helpful if you follow a brand, band, company, etc. and want to be notified when folks post on those walls.

I give Facebook a big A+ for this feature. I may discuss some of the other new features in a later blog post.

Peace and long life

March 28, 20119 commentsRead More
Facebook To Replace FBML with iframe Tabs for Pages

Facebook To Replace FBML with iframe Tabs for Pages

FBML appAs of March 11, 2011, Facebook says they will no longer the FBML app for Pages. This is what is used by many practices and businesses to create a “welcome” page or other customized tab for their Facebook Page. It allowed HTML, CSS and special tags to be used to create custom content. Existing FBML tabs will continue to work for the time being, but Facebook does encourage users to transition to the new method.

The new method is to use iframes in the special tabs. For my audience, the iframe method is a way to display content on your Facebook page where that content is actually a web page hosted on your website (or elsewhere). Because this content is a separate web page, you and/or your developer have control over the type of content. You can use HTML, graphics, CSS and even JavaScript. This opens up a whole lot of possibilities for your page.Most of you will still need a developer who is at least familiar with HTML and it helps if they are handy with PHP and other web technologies.

I won’t go into the how to’s in this post, but I will give some links for those interested.

I will write more on the subject later and show some examples of my own use of iframes in pages.

Peace and long life

February 22, 20110 commentsRead More
Update on Facebook Page Notifications

Update on Facebook Page Notifications

Today Facebook previewed it’s changes to the look and functionality of Pages. Among those changes is notifying page admins when users comment on page walls. I have not received any notifications from my pages yet, but this will be a great new feature.

Also among the changes is the ability to browse Facebook “as your page.” you can Like and post comments on other page’s walls as your page (practice/business/etc.). This also gives page admins the ability to post on their own page walls as themselves in person instead of as the page.

I like the new look and have enjoyed using the new capabilities. I am really anxious to see how those notifications will work. I’ll keep you posted.

Peace and long life

February 10, 20110 commentsRead More